Hybrid Car Marketing

Thursday, February 23, 2006

The Green Mongrel!!

if you think about it a lil deeply and use the services provided by dictionary.com....

you will be able to see that this name is quiet clever

because we are dealing with hybrid cars....

we have

Green --> Environment --> Environment Friendly

Mongrel --> Combined --> Hybrid

Didnt include:

Car --> Car


Well after strenuous thinking and all such sorts we have decided to do a PESTLE analysis of the Hybrid Car Market!!

PESTLE standing for:

Political Issues promoting the Hybrid Cars (as of now)

Economic Isuues with what will make these cars popular or less popular...

Social: Am I Green within???

Technology: Why petrol and Fuel cells or electricity?? why not something else other than petrol..

Legal: Will I get sued for polluting?? (sonner than later I fear)

Environmet: what is an Environmental issue with a environment friendly car??
why not cycle why a car????? (not that I would)

Well think about it and please feel free to tell us what you think or dont think is relevant...

Thanks

Marketter 3

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