Hybrid Car Marketing

Tuesday, February 28, 2006

Some links

Toyota Prius marketing and communications plan: (Nicked from Group 2... ahem)
http://andidas.deviantart.net/projects/academic/MaketingCommunications_ToyotaPriusMarketingPlan.doc

Technology
http://www.industryweek.com/ReadArticle.aspx?ArticleID=1178
http://news.bbc.co.uk/2/hi/uk_news/politics/4652534

Social
http://news.bbc.co.uk/1/hi/business/4015831.stm (also economic)


Political
http://www.timesonline.co.uk/article/0,,2091-1612771,00.html
http://www.greenpeace.org.uk/climate/climate.cfm?ucidparam=20060222173120&CFID=3941073&CFTOKEN=58750037

Competitors
http://www.industryweek.com/ReadArticle.aspx?ArticleID=11184

More to follow...

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