SWOT analysis

Here's some notes from the morning meeting.

We decided to concentrate on the SWOT analysis. Again we will divide each bit for everyone to do. This is how we have divided the tasks so far:

• Strengths Tony & Sami
• Weaknesses Tony & Sami
• Opportunity Tai
• Threats ???

Maybe two persons can do each bit and compare the notes, this way we can get more ideas on paper.

Some raw ideas we had so far about the competitors.

Strengths:
VW has a good reputation in Europe
Enough resources
Good strategy / Policy
Prius is price competitive

Weaknesses:
Existing customers in Europe have
Market share
Developed technology
Cost leaders

Opportunity:
Potential price reduction
government support
Price/Value ratio is getting better
Arise of environmental issues
Oil prices in future

Threats
Oil price remains / collapses
Earlier adoption stage
bad reputation / Media coverage
Reaches only small segment of the market
Technology is not competitive yet, and have not achieved economical scale
Less competitive compared to Diesel
Other alternative technologies might take over, such as Fuel cells...
New alternative for of energy is discovered

So there, a little mind storm of very random thoughts, unedited.

Transmission over.

Monk